I never thought much about Hello Kitty until, one day, I read an article that told the life story of Shintaro Tsuji, the Founder and CEO of Sanrio. Tsuji had a lonely childhood. In the article he said:
"I felt that the most important thing in your life is to have someone whom you can open up your heart to and talk about anything; to have many friends whom you can talk with your heart is the most blessed thing in your life. Then I asked myself how can you make friends -- in what way people can make a friend with those people. That is not just to avoid behaving, which makes people uncomfortable. But do something, which makes people happy. In this way people can make friends.
For example, when people are ill, you can say something to them, or when people did something for you, you say thank you to them. For those kinds of occasions, you send a small present rather than an expensive gift. It is important to show your appreciation since you are able to make good friends in this way. This idea has formed as a business. As a result, Hello Kitty was created. Hello Kitty has become known among everybody and it means that people are becoming friends. I am pleased with this phenomenon."
I will always remember this story.