Did you know that the type or font you choose in your email can send a kind of subliminal message to the reader? The right typeface can give so much more depth to the message on the screen.
This year, the typeface Helvetica turns 50. This is a clean and easy font. A type that represents all things simple and modern.
Today, Filmmaker Gary Hustwit releases Helvetica: The Movie to DVD. The film explores the proliferation of the Helvetica typeface and engages the viewer in a broader investigation of how typeface affects our every day lives. Enjoy the clip!
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